Job description
Do you have expertise in, and passion for, Brand Engagement? Would you like to apply your expertise in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
At AstraZeneca, we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing.
The Associate Director, Brand Engagement-Access Services is accountable for the performance of Access Services patient and provider reimbursement program design and implementation, ensuring the program operations meet brand requirements, and serve as the liaison between brand, access services, functional partners and the access services team.
A key responsibility of this is role is to ensure the program teams have a clear understanding of brand goals and that services offerings are provided with high quality, enhance healthcare providers and patient access to AstraZeneca specialty care brands, and evolve over time as market conditions evolve. This position has multi-faceted responsibilities with various contact points internal and external to the company.
This position will require a talented individual who exhibits a deep understanding of patient and provider reimbursement support program strategies and tactics, exhibits strategic thinking, takes a consultative approach, and has strong interpersonal skills, project management proficiencies, and a proven track record of managing these programs optimally.
What You'll Do:
- Ensures deep understanding of brand strategy, competitive landscape including competitor service mix, technology offerings, and patient and provider challenges and expectations
- Provide consultative insights on channel and services strategy best practices and how AZ programs will differentiate the company in the market, sharing learnings from other brands and therapeutic areas
- Serve as Access Services lead on cross-functional launch teams for new drug launches or label expansions ensuring affordability, field reimbursement, Access 360, Patient Support, and Information Center considerations are represented and communicated back to the respective teams
- Accountable for ensuring brand and Access Services marketing asset portfolio is comprehensive, delivers outstanding customer experience, and meets brand's goals
- Develop program and services training plan for Access Services including AZIC, Access 360, FRM, and launch meeting sales track and Market Access track
- Accountable for ensuring ICD-10, CPT, and other billing and coding details to support product indications are reviewed and approved by legal and medical teams and incorporated in assets, business process, and technology offerings
- Accountable for development of Access 360 brand reporting library including gaining alignment on standard reports as well as services and access and coverage trend analysis
- Accountable for program processes and program specific procedures aligned to brand service strategy
- Lead internal functional groups (Operations, Training and Quality department, Sales Operations, Project Management Office, among others) and Market Access stakeholders to effectively deliver service improvements and brand initiatives
- Accountable for defining program performance metrics, including Service Level Agreements (SLAs) or Key Performance Indicators (KPIs), brand expectations and goals to the operations team
- Monitor program adherence to the SLAs and KPIs, and identify process gaps and improvements that build efficiency and deliver a better customer experience
- Collaborate with Field Reimbursement Leadership Team and identify and implement process improvements that lead to greater patient and provider satisfaction
- Monitor brand forecasted volume to adjust internal forecasts and communicate changes to appropriate parties. Collaborate with AZ brands to monitor volume trends and track program budgets
- Participate in account review/strategic planning exercises with the access services senior leaders.
Essential for the role
- 5 years access and reimbursement experience with progressive responsibilities
- Bachelor Degree in Healthcare or related field
- Demonstrated capability to successfully collaborate with brand teams to launch new brands within the contact center
- Experience managing contact center implementation projects such as data exchanges and reporting workshops
- Excellent oral and written communication skills to provide clear messages to all levels within AstraZeneca
- Demonstrated ability to effectively establish and maintain working relationships with peers and constituents at all levels of the organization
- Demonstrated analysis and problem solving skills using innovative thinking
- Experience working with and negotiating with external vendors
Desirable for the role
- Master's Degree in Healthcare related field or Business Management
- Field Reimbursement experience
- Biopharmaceutical medicines, infused and injectable product coverage, coding, and billing experience
At AstraZeneca, we 're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you!
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
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