Job description
Crum & Forster (C&F) Crum & Forster (C&F), with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A" (Excellent) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry.
Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the October 2022 Great Place to Work® Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.
C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about Crum & Forster, please visit our website: www.cfins.com.
We are currently seeking an AVP of Marketing for our Accident & Health (A&H) division. The AVP will work with the A&H division, business unit leaders, and other business/product representatives across A&H to develop and execute external marketing and communications strategies to support business objectives and strategies. The role is responsible for maintaining a consistent voice and positioning of marketing collateral, presentations, articles, and website content.
- Proactively lead external marketing and communication strategy, including campaign development and execution, strategic messaging development, content refresh and identifying/putting new marketing ideas into practice
- Serve as a conduit to the corporate communications team, proactively participate in strategic planning and pointing out where communications can support the strategies
- Routinely provide input on cross-departmental matters, share marketing success stories and promote new marketing opportunities or areas of improvement with A&H leaders
- Coordinate with the Head of PR to develop & execute media & PR strategies, connect leaders with the corporate communications team to establish A&H/C&F in strategic areas of expertise and position A&H for (self) publication and dissemination, and link to meaningful-ROI campaign activity
- Maintain the A&H cfins.com website space in coordination with the Digital Media Head to keep content current, highlighting relevant employee and market stories, coordinating with social media amplification and thought leadership and other PR activities
- Partner with teams across the organization to co-create, amplify, and elevate messages and achieve goals and strategic initiatives
- Conduct regular outreach sessions with A&H business leadership to understand key strategies and proactively contribute to A&H/C&F marketing outreach and market awareness and visibility
- Develop materials collateral for sales outreach and digital distribution
- Copy edit collateral to maintain consistent voice and representation across channels
- Work cross-functionally to establish where A&H needs to be present/visible/heard, to help leverage participation in conferences and events
- Support speaking/presentation/storytelling skills across a team of Subject Matter Experts
- Manage a master calendar of external marketing activities
- Bring new and creative ideas and approaches forward to the team
What YOU will bring to C&F:
- Outstanding written and oral communications skills, coordination, problem-solving and negotiation skills
- Capable of working across complex organizations and environments prone to regular change
- Fast-paced, with capability to manage multiple projects and deadlines
- Ability to use creative and critical thinking to identify and solve problems
- Background in premier events, presentation mentorship, and impactful storytelling
- Bachelor's degree in PR, Journalism, Marketing, Communications, Business or related field (or equivalent experience)
- 10+ years of experience in insurance marketing & communications
- Accident & Health insurance industry knowledge strongly desired
- Knowledge of the social media landscape, particularly as it relates to A&H insurance and intermediated distribution models
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), experience with social media platforms, SEO measurement and content development
#LI-RO
- Competitive compensation package
- Generous 401K employer match
- Employee Stock Purchase plan with employer matching
- Generous Paid Time Off
- Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family’s wellness including your physical, mental and financial wellbeing
- A core C&F tenet is owning your career development so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry-related certifications and professional training to keep you progressing on your chosen path
- A dynamic, ambitious, fun and exciting work environment
- We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee driven corporate giving program that lets you participate and support your community
At C&F you will BELONG:
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