Job description

Summary of Role

Reporting to the VP of Marketing, the Brand Manager plays a key role in constructing and executing the brand strategy. The brand manager will gain a thorough understanding of the category and use data to create strategic recommendations that will promote business growth. To excel in this role, you must possess a keen understanding of the target consumer and customer landscape, as well as strong analytical skills, project management expertise, leadership abilities, and strategic and creative thinking.

Responsibilities

• Supports the development of a strong vision for the category and executes strategies to achieve revenue and profit objectives on an annual basis.

• Responsible for analyzing the business, monitoring its performance based on Key Performance Indicators (KPIs), and creating reports. They are adept at identifying areas that need improvement and addressing issues to improve the brand's profitability and growth.

• Leads cross-functional teams and collaborates closely with Sales, Growing, Operations, Finance, and Research & Development.

• Leads the development of new products through the innovation process. Communicates project status, and opportunities to team and leadership.

• Collaborates with Sales to create strong selling and consumer promotional materials.

• Strategize and execute consumer and customer marketing programs to drive brand awareness and account-level growth.

• Manages custom consumer insights research with internal and external partners.

Key Competencies

• Uses analytical thinking to develop a point-of-view by integrating data with critical reasoning.

• Mines consumer insights and considers the needs of consumers and customers when making recommendations. Dives deep to seek out key insights that make a difference in strategy and execution.

• Creates a strategic vision for consumer and category trends and solutions to drive short and long-term success.

• Consistently executes marketing programs in a timely manner with initiative and follow-through.

• Builds relationships and collaborates with both internal departments and external agencies to create exceptional work.

• Excels in both verbal and written communication, effectively conveying information to peers, cross-functional teams, management, and external vendors.

Knowledge, Skills, and Abilities

• Hybrid opportunity. Ability to work in Devens, MA office 1-2 days per week.

• 3-5 years of marketing experience within a food or beverage consumer-packaged-goods company.

• Bachelor’s degree required.

• Strong analytical skills; syndicated data experience including Nielsen and Spins. Bedrock software experience a plus.

• Must possess project management experience and be able to effectively lead cross-functional teams and build trust.

• Interest in sustainable business and passion for consumer and environmental wellness.

• Excellent written, verbal, and interpersonal communication skills.

• Light travel. Trips to Pennsylvania office, trade shows, etc as needed.

About Little Leaf Farms

Little Leaf Farms is the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture. We grow fresh, delicious, and clean leafy greens in two of the most technologically advanced greenhouses in the world. We are a great fit for people who are passionate about sustainable food and product marketing, and those who want to be part of a company experiencing exciting growth. Learn more at littleleaffarms.com

Job Type: Full-time

Pay: $44,383.41 - $126,246.95 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Weekend availability

Work Location: Hybrid remote in Shirley, MA 01464

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