Job description
Date: Mar 10, 2023
Location: Milano, IT
WHO WE ARE
We are a highly diverse group of over 80,000 individuals in 150 countries, we are united as one enthusiastic community of dedicated, fun and passionate people. We have always been committed to making the best glasses possible to enable people to enjoy the beauty of life in all its forms.
A unique brand portfolio that includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, and prestigious licensed brands such as Giorgio Armani, Burberry, Bulgari, Chanel, Valentino and Versace is among Luxottica’s core strengths.
JOB SCOPE AND MAIN RESPONSIBILITIES:
Copywriter for consumer facing channels with a 360° degree approach. Contribute to creative briefs by envisioning what creative assets will be needed in order to develop a cross-channel campaign. Collaborate across departments to ensure a consistent tone of voice across different touch points creating performing and engaging copy.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
- Copy-writing: create performing and engaging texts for .com, social channels, newsletters, instore materials, digital tools.
- Content optimization: conduct copy reviews and propose optimizations of the copy for all channels based on performance evidences and specific channels KPIs (traffic to store-site, engagement, open rate, conversion ..). Apply A/B testing techniques to experiment with new approaches.
- Tone of voice: continuous update of the brand style guide for tone of voice following the global brand direction. Conduct market analysis to identify new emerging trends and keep the content always updated.
- Translations: management and coordination of the agency for the copy translations for all countries/languages
- Spanish mother tongue (mandatory)
- Copy-writing experience. Editorial and commercial. It’s a plus experience on digital channels and ecommerce brand
- 360° degree thinker. With excellent communication skills and ability to collaborate with other teams.
- Ability to manage multiple writing and copy editing projects simultaneously
- Good organizational skills and experience in management of projects/deadlines in a fast-paced environment.
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