Job description

Description: Walton Isaacson, LLC’s (“WI”) Data Strategist is responsible for leverage data and inputs from various primary and secondary resources to help create, concept and complete strategies, programs and campaigns. This role is responsible for discovering consumer insights, trends, best practices, technologies, and innovations. This person must possess a true passion for storytelling with data and curating content that engages consumers toward the client’s overall brand goals. This position requires strong presentation skills, strong verbal and written communication skills, and a passion for constant learning.
As a Data Strategist, you will help uncover key insights that will drive brand positioning and creative strategy for our client’s brands. Your experience as both a researcher and planner gives you the ability to identify, understand and analyze societal and cultural trends. The goal is to distill the data and trends into simple ideas that translate to actionable marketing strategies. You have an understanding of the consumer journey and will partner with the Agency team to help identify the key touch points a brand needs to be present. You support and author creative briefs, POVs, cases; work with creative and agency teams, and ultimately, ensure strategic alignment of creative and contact plan.

• Develop strategies for selling ideas and provide rationale from research to support strategy.
• Research, analyze and present cultural and social trends that affect the marketplace both locally and globally for client’s brands.
• Utilize research and tools to help populate customer profiles and personas; identify unmet needs, hypothesize key customer problems and solutions.
• Collaborate effectively and support knowledge sharing with colleagues from a range of disciplines including strategy, creative, and account management.
• Create clear compelling content for client presentations, POVs, and other deliverables.
• Providing thought leadership internally with agency staff and externally with client team.
• Preserve and foster WI’s Culture and maintain a positive and forward-thinking attitude.

Communication Skills

• Must have excellent oral and written communication, organization, and presentation skills.
• Story-telling ability with an aptitude to ask the right questions, explain information clearly and succinctly, boil down relevant insights.
• Good eye for detail and strong grammar skills, business writing skills.

Leadership Responsibilities

• Seeks out opportunity and challenges.
• Nice way of working with people, team player, across disciplines.
• Willingness and success managing up, down and across.
• No direct reports.

Requirements:

• Bachelor’s degree in Business, Communications, Advertising, Anthropology, Cultural Studies, the Arts, or anything with a hint of creativity etc.
• 2 to 4 years of experience within advertising, marketing with a preferred focus in strategic planning, data analysis, intelligence or analytics.
• Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture, people, etc. a burning desire to dig into what makes them tick.
• Creative and/or an appreciation for creativity, desire to be part of a creative environment and is excited about the creative process.
• Range of strategic sensibilities inclusive of communication, business and creative strategy
• Self-starter goes above and beyond on tasks
• Must be accountable and responsible.
• Knack for problem solving
• Moderate to strong experience using industry tools and resources (MRI/Simmons, eMarketer, Mintel, Social Listening.)
• Quantitative research experience (not afraid of numbers and rigor)
• Comfort with Qualitative Research and methodology (focus groups, in-depth interviews, ethnographic research – any type of interviewing skills)
• Able to effectively manage many tasks, projects and/or clients
• Excellent project management and organizational skills
• Able to work with Bi-Coastal Teams
• Must be proficient on MS Office products
• Maintains accurate timesheets that are completed by required deadlines
• Looking to be part of the future of our industry
• Data and Analytics experience

BENEFITS

• Medical, Dental, Vision, Basic Life, Flexible Spending Accounts, and Supplemental Insurance
• 401(k) with company match
• Paid Holidays
• Summer Fridays
• Unlimited PTO

TRAVEL
Travel is required.
COVID-19
Walton Isaacson, LLC, has a mandatory vaccination policy.
LOCATION
CST preferred.
REMOTE

The salary range for this position is $75,000.00 to $90,000.00. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company(applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

At WI we are committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Walton Isaacson to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

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