Job description

Department: Communications
Reports To: Director of Communications
Supervises: N/A
FSLA Status: Full-Time, Exempt
EEO-1 Category: Professionals
Annual Salary Range: $52,000-$58,000
Job Summary
Reporting to the Director of Communications, the Digital Communications Specialist provides digital outreach coordination for the promotion of SEMCA and SEMCA Michigan Works! initiatives, and produces timely, relevant, and compelling digital content developed in coordination with SEMCA Program Managers that supports brand-aligned programmatic objectives and goals. Responsible for developing, coordinating, and implementing strategies for social media, campaigns, and other digital efforts for SEMCA workforce development initiatives. Responsible for producing content in a professional and timely manner within a fast-paced environment.
Essential Duties and Responsibilities
Based upon strategies defined by Director of Communications, develop, coordinate, and implement the following:

• Digital and social media strategy across available platforms including but not limited to, Facebook, Twitter, Instagram, and YouTube
• Create videos and other digital assets, and manage web content for a variety of online and social channels
• Manage social media communities including responding to messages through various platforms in a timely manner
• Assist Director of Communications in the development, production, and printing of the annual report and other print materials such as program brochures, event flyers, etc.
• Generate quarterly reports on digital outreach campaign results using website and social media data analytics to provide recommendations for increased engagement and improved outcomes
• Regularly post material to the SEMCA and workforce development websites and landing pages to ensure timeliness and messaging consistency throughout entire website
• Take photos at events, day-to-day operations, and as needed to support outward facing media and communications
• Maintain and print flyers, forms, signs, packets, and other promotional materials for events and programs
• Assist with media relations and press releases as needed
• Manage additional projects as assigned

Qualifications
All SEMCA team members are expected to be technically competent and committed to continuous development of their skills. The following skills, knowledge and education or certifications are specifically required for this position:
Required Qualifications:

• Minimum five (5) years of work experience in communications, marketing, graphic design, journalism, or relevant field
• Professional experience with current and emerging social media platforms, including the ability to:
• generate high levels of web traffic and customer engagement
• track analytics to measure program and organization goals

• Extensive experience utilizing Adobe Creative Cloud, WordPress content management system, and email and social media management platforms MailChimp, and Hootsuite respectively
• Excellent written and verbal communication skills
• Demonstrated skills in leadership, creative problem-solving, and strategic thinking
• A current portfolio showcasing digital work as a designer
• Working knowledge of leading practices and trends in communications, marketing, and other relevant fields

Desired Qualifications:

• Bachelor’s degree in communications, marketing, graphic design, journalism, or relevant field
• Social media marketing experience with Facebook, Twitter, Instagram, YouTube, and other emerging platforms
• Professional experience in a multicultural setting
• Experience working for a non-profit organization

Physical Demands
Duties require sufficient mobility to work in a normal office setting and use standard office equipment including a computer, vision to read printed materials on an LCD screen and smartphone, hearing and speech sufficient to communicate in person and over the telephone. These requirements may be accommodated for otherwise qualified individual requiring and requesting and/or needing additional accommodations.

Job Type: Full-time

Pay: $52,000.00 - $58,000.00 per year

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