Tandem Theory is made up of people just like you – smart, funny folks who know that building an agency is and should be a fun endeavor. Working here is very much like working for a startup – things move quickly, and you get to wear many hats. You’ll get the opportunity to work on high-level projects, and the opportunity to engage directly with clients. Tandem Theory offers a flat, collaborative working environment, right from the comfort of your home. But please don’t wear your pajamas to work.

We are seeking a Director of Strategy to join our growing team.

Here is a summary of the role:

The Director of Strategy will work directly with clients and collaborate with creative, analytics, technology and client service team members to design and oversee execution of customer experience strategies across email, social media, paid media, CRM, and SEO content. The ideal candidate will be able to represent the multiple strategy disciplines and work on complex issues for the agency’s clients.

This role will bring the voice and perspective of the customer into everything the agency produces, ensuring that we deliver empathetic, compelling, insights-driven customer experiences that generate results. The Director of Strategy is responsible for maintaining a deep knowledge of both customers and channels to identify the best ways for brands to reach, engage, convert, and retain those customers. They think through the big strategic vision and every little detail that goes into a client’s marketing and communications plans. They are always looking for ways to make our work - and our clients’ results - better.

What you will do:

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  Work closely with the analytics & data teams to ask questions that inform future marketing recommendations and strategies, identify opportunities or gaps to provide client thought leadership, identify target audiences, segments and personas and recommend optimizations in performance reporting.

• Consult and create messaging strategies and tactics including channel, content, formats, targeting, offers, timing, and cadence.

• Concept the touchpoints, cadence and messaging for email/SMS CRM journeys, then brief creative and technology teams to bring them to life.

• Develop highly-relevant messaging by customer segment for promotional, omnichannel campaigns and individual marketing channels.

• Identify and recommend email, digital, social, and direct marketing contact strategies to maximize customer engagement and rationalize through marketing ROI.

• Create content strategies, marketing playbooks, and editorial calendars, informed by customer mindset and SEO considerations.

• Lead client worksessions to present or brainstorm strategic solutions, opportunities and next steps.

• Deliver thought leadership and subject matter expertise through written POV documents and active participation in team discussions.

• Translate research, strategy, and brand goals into polished, actionable presentation decks that tell a story.

• Provide actionable behavioral and attitudinal consumer and market insights to design, develop and deploy relevant communication strategies across omnichannel communications.

• Stay apprised of industry challenges, best practices, activities, and trends.

• Craft insightful, compelling, and clear creative briefs.

• Review creative to ensure that it meets the requirements laid out in the brief.

• Collaborate on CRM business rules that ensure a flawless customer experience.

• Participate in new business efforts with brand, industry, and consumer research and planning inputs.

What you should have:

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  5+ years’ experience in marketing and/or advertising, preferably in an agency environment

• 4-year degree in Marketing, Advertising, Business, Communications, English, or other relevant discipline

• Strong and assertive verbal and written communication skills

• Ability to lead the room with industry and discipline expertise

• Ability to independently lead multiple client engagements, managing internal and external stakeholders

• A love for solving problems proactively, resourcefully, and creatively

• Innate balance of both detail-oriented and big picture thinking

• Ability to thrive and prioritize in a very fast-paced, dynamic, deadline-driven work environment

• Excellent understanding of traditional email, CRM, loyalty, and customer-centric marketing planning

• Skilled at taking various inputs to design and develop a strategy-led story with client solutions

• Strong knowledge and proficiency in Google Suite (Slides, Docs, Sheets, etc.)

• Strong knowledge and proficiency in Microsoft Office (Outlook, Word, PowerPoint, Excel)

• Strong knowledge and proficiency in Apple (Keynote)

• Restaurant marketing experience is preferred

Here is a little bit about us:

Tandem Theory is a culture-first agency built to create better client experiences. We deliver on this promise by focusing on three core behaviors - teamwork, transparency, and trust – the three things that we found were most often missing from the traditional agency experience. They’re not just words on a poster. We apply them every day to guide our internal and client relationships, and our clients tell us they feel the difference.

Headquartered in Dallas, Texas, Tandem partners with several leading brands. These brands value working with an agency led by a proven team that provides simple but impactful solutions, transparent pricing, and performance-based compensation.

Other than waking up and being excited to get to work each day, here are some additional benefits:

The salary for this exempt-level position will be based on experience and qualifications within an established pay range. Benefits include 85% employer paid medical, eligibility to participate in vision and dental insurance as well company paid STD, LTD coverage plus a flat amount company paid toward Basic Life and AD&D, as well as a generous 401(k) retirement contribution plan eligible after 90-days of employment.

Working Conditions:

We operate as a work, not live, from anywhere model and utilize the office space as a co-working space as needed. That said, whether in the office or at a remote location, we try to operate in the traditional office norm model. You will be working with a computer, telephone, copier, or other office equipment as necessary for long stretches of time. There may be some occasional long, irregular hours. You are expected to communicate effectively (verbal and written), and maintain professionalism under stress. Occasionally you will need to bend, pull, push and/or reach to access job-related materials. You will also be expected to work with frequent interruptions such as Slack messages, emails, phone calls, drive-by visits to your desk, whether that is from a co-worker at the office or your dog barking while working remotely. You are required to attend all video conference calls on camera, as it is important to see facial expressions and reactions to enhance connection and collaboration.

Eligibility

All new employees must provide documented proof of their identity and employment authorization and pass a background screening process. No work Visa sponsorships available at this time.

Here is where we are located in case you are curious:

Tandem Theory

15400 Knoll Trail #503

Dallas, TX 75248

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