Job description
FIELD MARKETING MANAGER
WINGSTOP RESTAURANTS, INC.
ROLE PROFILE OVERVIEW
ROLE LOCATION
GSC
REPORTS TO NAME
TEAM
Marketing
REPORTS TO TITLE
Director, Local Activation
ROLE PROFILE DESCRIPTION
X FULL-TIME
ð PART-TIME
40+
HOURS PER WEEK
ð CONTRACTOR
ð INTERN
X EXEMPT
ð NON-EXEMPT
WHO WE ARE
We’re not in the wing business. We’re in the flavor business. It’s been our mission To Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
YOUR IMPACT
We are seeking a Field Marketing Manager to impact strong New Restaurant Openings by providing marketing support and developing, executing, and managing restaurant specific plans and marketing programs. Working directly with brand partners (franchisees) and their teams will be a vital part of fostering healthy relationships and achieving shared strategic goals. This role is part of the Field Marketing Team and will support two regions.
WHAT YOU’LL DO
Work with Operations and Media teams to support new restaurant openings.
- Assist Brand Partners (franchisees) in ordering marketing materials to prepare for their restaurant openings.
- Maintain updated timelines of where restaurants are in the opening process
- Work with Brand team to fulfill any custom needs to support the opening
- Identify event opportunities within the market to generate brand awareness for the new location.
- Monitor performance of average weekly sales for each location and share reporting with operations team.
- Provide recommendations for new restaurants to build sales after initial opening if needed
- Partner with WRI vendors to ensure brand presence is supported at the restaurant level with consumer facing POP.
- Proactively identify and introduce new ideas/solutions to more effectively address needs.
- Other duties as assigned.
WHO YOU ARE
HUMBLE: You feel there is always opportunity to further your personal and professional growth. You have a Bachelor’s Degree in Advertising, Marketing, or Communications.
HUNGRY: You have a fire in you to keep pursuing excellence, particularly in a fast-paced, dynamic environment. You have 1+ years of marketing experience, restaurant industry or project management experience preferred.
SMART: You have a high degree of emotional intelligence, an exceptional ability to convey ideas and gain alignment among others, and the aptitude to apply sound, strategic thinking to address a variety of business circumstances.
SERVICE-MINDED: You consider others at every turn by exercising your responsibilities in an energetic, proactive and organized way.
ENTREPRENEURIAL: You work with an owner’s mentality when collaborating cross-functionally as you manage multiple concurrent projects from inception through execution.
A DAY IN THE LIFE
So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this:
Frequent use of a computer and other technology essential to the successful completion of your everyday role responsibilities.
- Frequent use of mental energy while expressing or exchanging ideas and information with cross-functional colleagues, brand partners, and extended Wingstop team.
- Routine use of physical energy while traveling throughout the regions (25%+), working extended days (10-14 hours), etc.
- Routine need to shift priorities among simultaneous projects, while upholding quality and sense of urgency.
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
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