Job description

We are looking for someone who is excited by the opportunity to define, shape, and grow the Marketing department at Yummy Restaurant Group. We are looking for an individual who resides on Oahu and not a third party Marketing Firm. The ideal candidate is a thought leader and can work cross functionally with Store Managers, creatives and the Corporate Office. You will play a key role in building brand awareness through marketing campaigns and brand partnerships. If you are inspired by consumer behavior, pop culture, trends, all things food and beverage, we'd love to meet you! This role requires an entrepreneurial spirit, imagination, hustle and a positive attitude.

Digital strategy:

*Develop and maintain a social media content calendar with marketing applications across 3 concepts (Liliha Bakery, Little Joe's Steakhouse and Signature Prime Steak & Seafood).

*Manage Ala Moana food court stores (Yummy Korean Barbecue, Lahaina Chicken Company, Mama's Spaghetti, Steak & Fish and Cheeseburger Factory).

*Community manage social media channels for the 3 brands (post, engage and analyze).

*Track website and social media analytics and provide analysis and updated strategy.

*Distribute content and information across all digital properties - website, social media, Yelp, Google my business and email.

*Create and develop relationships with invited influencers at special dinners and events to promote the brand on a regular basis.

*Update and manage 4 websites.

*Create captivating content (photo, video & graphics) and craft engaging copy across three concepts (Liliha Bakery, Little Joe's Steakhouse and Signature Prime Steak & Seafood).

Advertising/PR:

*Monitoring media to include reviews from Yelp, OpenTable & Google.

*Work with media representatives to schedule advertisements & coordinate media requests as needed.

*Plan, produce and schedule commercials and photoshoots.

*Create digital ads in house (photo, video & graphics).

*Create digital promotion through Google, YouTube, Facebook, Fishbowl, OpenTable and Instagram.

*Create monthly advertising schedules.

Signage/Ambiance:

*Responsible for creating, updating and distributing store signage as needed. This includes: Menus (digital & print), banners, table tents, marketing collateral, signs, Happy Hour flyers & email newsletters.

*Responsible for curating a playlist for all 3 concepts via Spotify.

Business Development:

*Source packaging and merchandise for brands.

*Seek and create opportunities in the market where our brands can capture an audience.

*Ideate and strategize marketing campaigns. This includes new item launches and new store openings.

Qualifications:

*Bachelor's degree in Business, Marketing or Communications.

*5 years minimum experience in Marketing.

*Proficiency in social media platforms (Instagram, Facebook & Tiktok).

*Proficiency in Wix.

*Proficiency in video editing.

*Have an eye for photography.

*Fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).

*Fluency in Adobe Photoshop and Illustrator.

*Strong grasp of the English language and proper grammar/usage.

*Experience with email newsletter platforms.

*Proactivity and curiosity.

*Excellent project management skills.

*Excellent organizational skills.

*Outstanding attention to detail.

Benefits include Medical insurance, paid vacation, 401K with employer match and phone allowance.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Holidays
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Honolulu, HI 96814: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location

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