The Global Brand Director is a leader and storyteller, with strong brand marketing and communications experience and the unique ability to align brand message to target audiences and business objectives. The role will work cross-functionally to develop, collaborate, and execute the brand vision across all channels—product, creative, marketing and PR. This role will work closely with other company leaders to advance the brand, grow the community, and establish the company as the most beloved pioneers in bike innovation and design, while fostering a human connection to the Cannondale community. This individual has consumer product experience, global marketing, and communications experience, and understands how to translate product stories into a brand experience and DNA that can be found in an omnichannel presence that encompasses retail/IBD, digital, and most importantly, in marketing and communications channels where preservation of brand integrity is paramount.

The Global Brand Director empowers and collaborates with:

• The CMO & Global Marketing Director and team to create on-brand campaigns and define brand positioning, voice, and target audience,
• The product team to provide marketing and brand insights,
• The global creative team to establish on-brand and impactful visual storytelling.
• This individual may, from time to time, collaborate with HR to establish a solid set of values to define brand culture.

Most importantly, the Global Director of Brand defines the brand blueprint and collaborates with Global Marketing to put that plan into action in a tactical and strategic way, every day.

How You'll Contribute:

• With CMO, lead and be accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels, online and offline. The goal of this role is to establish the ID of Cannondale and ensure it is constantly and consistently communicated in everything we do, at every touch point.
• Create an environment and process for compelling brand marketing/advertising campaigns to come to life, ensuring campaigns are on-brand, executed on-time, and optimized at different times for experience, press coverage, brand engagement, and overall sales impact.
• Build the marketing plan with the CMO & Global Marketing Director and implement key marketing, sales, and customer-centric initiatives that will grow the customer base, improve retention, and increase the lifetime value of customers.
• Develop and collaborate with creative teams as well as leadership and managers in budgeting and forecasting.
• Inspire a visual level; refine designs; lend a critical eye to all creative, structural, and technical output.
• Foster, inspire and build strong in-house teams whose creative and strategic product rivals that of iconic, successful passion-based brands.
• Responsible for the identification, vetting, and strong relationships with our key business partners, such as branding, PR & creative agencies (when necessary).
• Build and lead Cannondale's brand social impact strategy to bring our "Come Ride with Us" mission to life: Develop the goals, actions, budget, partnerships, assessment framework and other necessary resources used to enact and measure positive change that is systematic, sustainable, and innovative. The goal will be to articulate how we will embed social impact in our company practices, particularly marketing, and lay the foundation for success.
• Build alignment with key stakeholders across the company (regional and functional) to ensure we are working towards the same goals, empowering teammates throughout the company to move on meeting target goals.
• Committed to learning and a high level of self-awareness, humility, and curiosity.
• Team building and leadership to create an engaged and high-performing global marketing team.
• Creative and compelling communication to be an evangelist to drive positive change.
• Follow internal controls and company policies as set by company and job function.
• Contribute to the success of company by leading or assisting with other projects and tasks as assigned

What You Bring to the Table:

• Minimum of 10 years of experience encompassing product, marketing, and communications, with demonstrated expertise in building strong brands and leadership. Experience at a growth phase consumer goods or e-commerce company is a plus.
• Experience as a brand face, spokesperson, and liaison on a regional and global level.
• Understanding of digital channels, creativity, and market feel. A strong marketing background with the ability to recognize great storytelling and visual, and key knowledge of the cycling trend market is a must.
• History of translating customer insights into marketing strategies and messaging that drives revenues and grows customer value.
• Understanding of a fast-paced environment with a "roll up the sleeves" mindset and drive to accomplish what is necessary. Self-starter with the ability to independently lead this segment of the business
• Excellent organizational leadership skills. Ability to work collaboratively with peers and external partners.

Some of our Great Benefits:

• Comprehensive Medical/Prescription/Dental/Vision plans
• Hybrid work environment
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• Commuter Incentive Program
• Volunteer Time Off
• Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
• Great discounts on company products
• Employee Wellness Program
• EAP benefit
• Parental Leave program
• Access to group home and auto insurance
• A mix of casual yet professional culture

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.