Working Title: Social Media Specialist
Job Class: Information Officer 2
Agency: Minnesota State

• Who May Apply: Open to all qualified job seekers
• Date Posted: 04/12/2023
• Closing Date: 04/28/2023
• Hiring Agency/Seniority Unit: MN St Colleges & Universities / Mn State CTC MAPE
• Division/Unit: MnSCU Mn State CTC / MnSCU Mn State CTC Class
• Appointment Type: Unlimited, Full-time
• Work Shift/Work Hours: Not Applicable Shift
• Days of Work: Monday - Friday
• Travel Required: Occasionally
• Salary Range: $22.94 - $33.30 / hourly; $47,898 - $69,530 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• Location: This position can be based out of any of our four campuses: Detroit Lakes, Fergus Falls, Moorhead, or Wadena
• FLSA Status: Nonexempt
• Telework Eligible: No
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

Make a difference in the lives of Minnesotans.

The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

Minnesota State Community & Technical College social media & marketing specialist will develop an impactful strategy across its marketing communications platforms to advance the brand, support enrollment growth, and strengthen stakeholder relationships. This role is primarily responsible for the day-to-day administration, content development, and management of all college social media channels (Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, etc.) to maximize engagement and build brand awareness. This includes the collaboration of the editorial calendar and annual social media strategy creation. This role will use digital marketing tools and analytics to provide reports and recommendations to ensure the College remains current and competitive as the social media/digital landscape evolves. The Specialist will work on various marketing activities and projects that support the College's strategic goals, create innovative content and will have the ability to collaborate with team members across the College and externally to align our digital, social media, and other marketing and communication strategies with the M State brand.

Responsibilities

• On a daily basis, live the mission, vision and values of M State to ensure a positive experience for all students and stakeholders. Service to M State students and stakeholders is a core component of the position and work responsibilities.
• Oversee all college social media channels.
• Digital advertising.
• Assist in developing and creating reports, using analytics to track activity and maintain/create social media guidelines.
• Content creation, branding and marketing assets.
• Provide support for campus and college operations.

Minimum Qualifications

• Associate Degree in digital communications, digital marketing, public relations, communications, business, or a related field from an accredited institution.
• Minimum of one year of working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills. Strong creative, visual, and typographic skills with demonstrated ability to present and explain ideas clearly and create visual presentations.
• Demonstrable knowledge and experience of current online social media platforms and social analytics tools knowledge.
• Understanding of marketing and branding principles.
• Strong attention to detail.

Preferred Qualifications

• Minimum of three years of project management experience in a social media environment.
• Graphic design and video production experience.
• Search engine optimization experience.
• Working knowledge of Salesforce, Canva, Google Analytics, and Adobe Creative Suite, including Adobe Photoshop, Premier or Final Cut Pro.
• Understands and researches trends in social media and digital marketing.
• Strong analytical skills to evaluate current platforms and campaigns to determine effectiveness. Proficiency in data-driven decision-making.
• Proven experience within a higher education setting – specifically marketing to diverse audiences.

Additional Requirements

In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check.

How to Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

If you have questions about the position, contact Kayla Evenson at kayla.evenson@minnesota.edu or 218-299-6870.

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Kayla Evenson at kayla.evenson@minnesota.edu.

About Minnesota State

M State is a regional student-focused institution that is poised for a strong future. It is the fifth-largest outstate college in the Minnesota State system and the largest two-year college in Greater Minnesota, serving more than 8,000 credit-based students and 7,000 non-credit students each year. M State offers big-college resources and a small-college feel on our four welcoming campuses and in our many online courses and programs. Our faculty and staff are dedicated to the values of integrity, inclusion and innovation, and that dedication is reflected in our programs and in the support we offer to our students.

Why Work for Us

Diverse Workforce

We are committed to continually developing a workforce that reflects the diversity of our state and the populations we serve. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve the people of Minnesota.

A recent engagement survey of State of Minnesota employees found:

• 95% of employees understand how their work helps achieve their agency’s mission
• 91% of employees feel trusted to do their jobs
• 88% of employees feel equipped to look at situations from other cultural perspectives when doing their job
• 87% of employees report flexibility in their work schedule

Comprehensive Benefits

Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony. As an employee, your benefits may include:

• Public pension plan
• Training and professional development
• Paid vacation and sick leave
• 11 paid holidays each year
• Paid parental leave
• Low-cost medical and dental coverage
• Prescription drug coverage
• Vision coverage
• Wellness programs and resources
• Employer paid life insurance
• Short-term and long-term disability
• Health care spending and savings accounts
• Dependent care spending account
• Tax-deferred compensation
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Federal Public Service Student Loan Forgiveness Program

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

Other Information

Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us. Please indicate what assistance is needed.