Job description
Required:
Client needs candidates that have done customer lifetime value analysis, or marketing mix modeling, or anything of that nature. And if candidates have more direct marketing backgrounds, they will need to have clear demonstration of their technical skills (e.g., SQL/Excel) or the right size/scale of work.
Marketing Analyst:
- Strong (or at least comfortable) with SQL
- Analyze Data pertaining to Callaway Sales by product mix
- Understands Customer Lifetime Value
- Can dissect date through all Callaway Channels � selling direct online, selling through big box retailers (Dick�s Sporting Goods, etc.), selling through Pro-shops at Golf Courses
- Nice to Have: Ability to work with Google Data Studio
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