The Marketing Analytics Manager is responsible for all digital analytics, insights and reporting to support Cannondale and other digital properties across web and mobile.

This role is instrumental in making optimal data-driven decisions for Cannondale web and mobile properties. This role will be directly responsible for ensuring that our digital properties are being accurately tracked, building and maintaining reports and dashboards, including KPI measurement, and providing insights based on data analysis.

How You'll Contribute:

• Own data infrastructure across our digital properties, managing tools and ensuring data integrity
• Create and manage global dashboards and reports that track key marketing, campaign, engagement and ecommerce metrics across websites and mobile apps.
• Share insights and trends to key stakeholders derived from data analysis.
• Support the identification and creation of KPIs that best measure performance or act as leading indicators and develop data collection strategies to track.
• Leverage the latest attribution solutions to measure the effectiveness of different forms of online advertising and marketing tactics (Display, Organic, Paid Search, Social, Email, etc.).
• Own implementation and day to day maintenance of Google Analytics, Google Data Studio, and Google Tag Manager
• Support the setup and tracking of digital marketing campaigns and affiliate marketing (e.g. generating UTM codes, pixel tracking, etc.)
• Support the creation of customer segmentation and targeting tactics
• Follows internal controls and company policies as set by company and job function.
• Partner with digital product teams to ensure relevant data is captured to track and measure project and feature performance
• Contributes to the success of company by leading or assisting with other projects and tasks as assigned.

What You Bring to the Table:

• 3-5 years of experience driving digital reporting and analytics
• Bachelor's degree in Marketing, Mathematics, Statistics, Business, Computer/Data Science (Masters a plus)
• Advanced working knowledge of Google Analytics, Google Data Studio, and Google Tag Manager or other tag management systems
• Demonstrates knowledge and history of preparing digital marketing reports and analyses, including paid, organic and email campaign performance.
• Experience working with and reporting on mobile app performance.
• SQL Knowledge
• Advanced skills with Excel & PowerPoint
• Power BI, Tableau and similar data tool experience.
• Experience with JavaScript, jQuery, HTML, CSS
• Experience identifying and running useful A/B & Multivariate tests
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
• Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours
• Ecommerce experience; selling products or services online
• Experience working with content management systems, specifically Sitecore, Magento, Shopify
• Strong project management skills, with the ability to successfully guide and execute multiple projects simultaneously
• Strong presentation skills with peers and senior management
• Interest in learning new tools
• Polished professional with excellent interpersonal communication skills

Some of our Great Benefits:

• Comprehensive Medical/Prescription/Dental/Vision plans
• Hybrid work environment
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• Commuter Incentive Program
• Volunteer Time Off
• Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
• Great discounts on company products
• Employee Wellness Program
• EAP benefit
• Parental Leave program
• Access to group home and auto insurance
• A mix of casual yet professional culture

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.