Job description

Cayosoft, Inc. is a young rapidly evolving, growing company looking for a creative, analytical, and natural results-oriented leader for the Marketing Director position. This dynamic, positive individual will encompass and lead all aspects of our Marketing Department. This role will work collaboratively with departmental leads and executive staff for growth and continued success.

Responsibilities:

• Partner with senior leadership and sales teams in the development and execution of marketing strategies to achieve new business growth
• Transform existing marketing activities into coordinated, complete, and effective marketing operations
• Perform gap analysis of existing marketing efforts to identify area that need to be improved to maximize the overall marketing investment
• Evolve existing lead generation efforts into an efficient and effective lead generation machine
• Collaborate with development, engineers, designers as well as other team leads to establish positive relationships
• Ensure the creation and on-going maintenance of product and company positioning documents
• Create marketing plans, strategies, and campaigns based on research of product knowledge, targeted audience, and knowledge of competitors
• ·Be an effective leader by providing yourself as an example. Developing and leading team providing efficient workflows, direction cultivating unique skill sets, schedules, deadlines, workloads, training and hiring
• Drive the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged leader
• Must have a deep understanding of product, content and channel marketing
• Oversee planning campaigns and setting KPIs for those activities
• Prepare, implement and monitor marketing budget
• Understand the whole life cycle of marketing
• Understand, leads, where they come from, how move through funnel
• Understand marketing strategies,
• Manage a small, but growing team
• Responsible for all marketing operations, program and campaigns
• Drive sales enablement efforts to ensure marketing and sales are working in alignment
• Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or related field
• Master’s degree/MBA in Marketing field (preferred)
• Expert knowledge of Software Product Marketing
• 7+ years of experience in corporate marketing and communication
• Experience with marketing automation (HubSpot specific preferred) and efficient, automated modern marketing tactics
• Experience with Salesforce a definite plus
• Ability to quickly grasp complex technical and business concepts and express them in clear language
• Strong budget management and analytical skills
• Ability to interact with various levels of associates, managers and executive team
• Passion and strong understanding of IT customer personas and marketplace landscape
• Forward thinker and strategic planner
• Proven ability to design, develop and implement both strategic programs and supporting tactics
• Must have complete understanding of the entire realm of marketing
• Thorough understanding of branding principles and marketing tactics, including digital-first strategies to drive demand
• Confident, organized, analytical, innovative and capable problem-solver
• Exceptional communications skills, interpersonal, verbal, written.
• Travel 10%

About Cayosoft: Cayosoft Inc., a fast-growing global independent software company, delivers exciting and innovative products that help organizations manage their Microsoft infrastructures throughout their journey from on-premises, to hybrid, to public and private cloud. Applying deep expertise in IT operations and a focus on delivering practical new functionality, Cayosoft helps customers worldwide remove barriers to adoption of a modern cloud infrastructure.

Cayosoft, Inc. is an Equal Opportunity and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age national origin, disability, veteran status or other classified protected federal, state or local law. Cayosoft, Inc. is committed to creating a diverse, safe environment. All your information will be kept in the strictest of confidence.

Background check is required

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Westerville, OH 43082: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 7 years (Required)

Work Location: Hybrid remote in Westerville, OH 43082

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