Job description

MARKETING MANAGER

FiGPiN Collect Awesome Inc., the premier collectible company, is looking for a Marketing Manager to help lead our marketing team. We’re looking for an experienced and versatile marketing manager who excels in an entrepreneurial start up type environment. The ideal candidate should be a self-starter who has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs. OBJECTIVES  Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments  Recruit and build strong marketing team that satisfies and supports FIGPIN growth initiatives  Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration  Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies  Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics  Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics RESONSIBILITIES  Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets  Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels  Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support  Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads  Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly  Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets  Develop compelling marketing campaigns and tactics for the website that increases conversion and active users  Develop marketing and loyalty campaigns utilizing App community REQUIRED SKILLS AND QUALIFICATIONS  Proven success in developing marketing plans and campaigns  Excellent written and verbal communication skills  Strong project management, multitasking, and decision-making skills  Metrics-driven marketing mind with eye for creativity  Experience with marketing automation and CRM tools  Strong mentor and developer of teams  Experience creating multi faceted brand marketing programs with Licensors and retail partners.  Proficient at building power point, google docs and marketing presentations and briefs  Experience creating compelling marketing plans for direct-to-consumer website. Proficient with online marketing and social media strategies  Ability to build impactful social media channels that drive new users, impressions and conversion PREFERED SKILLS AND QUALIFICATIONS  Bachelor’s degree (or equivalent) in marketing, business, or related field  Knowledgeable of Licensing and experience working with content providers, i.e., Studios, artist, talent etc.  Proven success in designing interactive applications and networking platforms  Willingness to travel  Hybrid work environment primarily remote with occasional days in the office. Prefer candidate located in Orange County  Established contacts in media

Job Type: Full-time

Pay: From $77,309.00 per year

Benefits:

• Health insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Irvine, CA 92618: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)

Work Location: Hybrid remote in Irvine, CA 92618

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