Marketing Manager, Cybersecurity | Forensic and Litigation Consulting
Full Time
San Francisco, CA 94111
Posted
Job description
About the Role
As part of the Global Cybersecurity Marketing team, the Marketing Manager is responsible for the implementation and management of operational marketing and client-facing activities. Additionally, the Marketing Manager will be responsible for coordinating with their cybersecurity and marketing counterparts across all regions, including EMEA and APAC, to promote transparency and facilitate a global, unified marketing effort.
The ideal candidate is passionate about marketing, driven to improve process, highly detail oriented, thrives in a fast-paced environment and is excited to help build our global marketing function. The Marketing Manager will work directly with the Marketing team and Cybersecurity professionals to deliver an integrated marketing approach, build brand awareness and drive revenue. As part of the hiring process, qualified candidates will be required to participate in a timed skills assessment.
What You'll Do
How You'll Grow
Basic Qualifications
Preferred Qualifications
#LI-JH2 Our Benefits
Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:
About FTI Consulting
What makes us unique? With more than 6,250 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.
FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes . For more information, visit www.fticonsulting.com and connect with us on Twitter ( @FTIConsulting ), Facebook and LinkedIn .
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
As part of the Global Cybersecurity Marketing team, the Marketing Manager is responsible for the implementation and management of operational marketing and client-facing activities. Additionally, the Marketing Manager will be responsible for coordinating with their cybersecurity and marketing counterparts across all regions, including EMEA and APAC, to promote transparency and facilitate a global, unified marketing effort.
The ideal candidate is passionate about marketing, driven to improve process, highly detail oriented, thrives in a fast-paced environment and is excited to help build our global marketing function. The Marketing Manager will work directly with the Marketing team and Cybersecurity professionals to deliver an integrated marketing approach, build brand awareness and drive revenue. As part of the hiring process, qualified candidates will be required to participate in a timed skills assessment.
What You'll Do
- Lead go-to-market projects and deliver campaigns across the region using strategic-thinking and broad-marketing tools.
- Provide market feedback to leadership regarding competitive offerings, prospect needs and generation of client development ideas.
- Implement measurable strategies that aid in driving the practice's revenue goals and increasing awareness at all levels.
- Work closely and collaboratively with the Global Cybersecurity Marketing team as well as marketing colleagues across segments and regions to ensure an integrated marketing program that is closely aligned to the global practice.
- Research market trends to identify opportunities for thought leadership (e.g., op-eds, podcasts, media commentary).
- Develop an editorial calendar specific to thought leadership to align with strategic initiatives and cybersecurity-related themes (e.g., Cybersecurity Awareness Month).
- Assist in writing and reviewing various communications materials, including press releases, talking points, call for speaker/paper submissions, and award nominations.
- Research and assess event, sponsorship, and partnership opportunities to determine potential value and ROI.
- Secure sponsorships and speaking engagements through outreach and/or application processes.
- Plan and execute logistics for internal and external events, including but not limited to:
- Manage invites and pre-event networking outreach as well as post-event followup.
- Coordinate speaker deliverables, such as registrations, bios, presentations and talking points.
- Communicate event expectations to speakers and attendees (e.g., run-of-show details)
- Manage sponsorship, secure venue spaces and swag, coordinate onsite audio/visual or display requirements, as needed.
- Maintain calendar events and track due dates and deliverables.
- Research notable award listings, research studies, and the like for opportunities to conduct personal business development outreach.
- Liaise with our Salesforce and Corporate Research teams and segment professionals to build and maintain CRM database.
How You'll Grow
- Actively participate in building Cybersecurity's marketing function, implement process improvement strategies, and directly demonstrate impact.
- Build experience in a wide variety of marketing and campaign related activities.
- Actively help position and build FTI Consulting's brand in the Cybersecurity marketplace to drive long term revenue growth.
- Focus on designing, developing, implementing, and optimizing core marketing and communication programs for both internal and external audiences.
- Gain industry knowledge and work with subject matter experts.
Basic Qualifications
- 5 years of marketing experience in professional services. Experience in marketing to/for the legal industry is a plus.
- Minimum of a Bachelor's Degree required.
- Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment.
- Strong communication skills, including listening, verbal and written.
- Exceptional organizational and project management skills.
- Ability to work independently as well as in a team setting.
- Ability to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization.
- Strong attention to detail.
- Self-starter and strategic thinker, but with demonstrated practicality, commerciality and client focus.
- Ability to establish and manage to a budget.
- Ability to travel as required (20%).
- Fluent English speaker.
Preferred Qualifications
- Experience in Cybersecurity is plus.
- Knowledge of SharePoint, WordPress and email management platforms (Eloqua) and client relationship systems (e.g., Salesforce) is a plus.
- Not required, but ability to read/write in Spanish, French, Portuguese, or German is a plus.
- Individuals seeking an exemption from this requirement for medical or religious reasons should complete a request for accommodation form by contacting recruitingsupport@fticonsulting.com .
#LI-JH2 Our Benefits
Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:
- Competitive salary and bonus plans
- Generous paid holidays, time off and parental leave
- Full package of benefits plans
- Company matched 401K
- Annual paid volunteer hours
- Corporate matching for charitable donations
- Potential for flexible working arrangements
- Free snacks and drinks
- Upscale offices close to public transportation
- Pet insurance
About FTI Consulting
What makes us unique? With more than 6,250 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.
FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes . For more information, visit www.fticonsulting.com and connect with us on Twitter ( @FTIConsulting ), Facebook and LinkedIn .
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
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