Division

Chancellor's Office

Department

University Communications and Marketing

Working Title

Communications & Marketing Manager - 3445

Vacancy Type

Probationary Permanent Full Time

Min T/E Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

FTE

1

Position Overall Competency Level

J

Salary Range

$41,281 - $54,985

Hiring Range

$41,281 - $54,985

Position #

3445

FLSA Status

Non-Exempt

Months per year

12

Work Schedule =e.g. 8-500

Work Schedule Type

Primary Purpose of Organization Unit

University Communications and Marketing (UCM) at The University of North Carolina at Pembroke is responsible for marketing the university to prospective students, alumni and other constituents, and for brand development and compliance. Additionally, UCM is charged with developing and communicating the university’s message through positive media and community relationships. UCM is also the functional division that houses Givens Performing Arts Center and Print Services.

Primary Purpose of Position

The Communications and Marketing Manager is responsible for the development of innovative marketing and communications strategies and plans for the colleges and schools, departments and academic support units, as well as that of larger university strategic goals in coordination with the UCM team. This position is responsible for effective communication with all constituent groups, ensuring a positive brand for the university.

Job Description

Established in 1887 as a school for the education of American Indians, The University of North Carolina at Pembroke serves a distinctly diverse student body and encourages inclusion and appreciation of the values of all people. Located in the heart of Pembroke, N.C., UNCP boasts an enrollment of 8,200 in 41 undergraduate and 18 graduate programs and offers a personalized learning environment where faculty and staff are dedicated to engaged scholarship, high academic standards, creative activity and public service. Spread over 281 acres, the campus offers a sense of community and belonging-–a place where faculty and staff feel supported, take pride in the university’s mission, and are devoted to excellence in teaching, learning and research, and to developing leaders who make a difference in their communities.

The Communications and Marketing Manager provides direction, planning, and implementation of internal and external communication initiatives with departments and offices across campus, ensuring alignment with university values and strategic areas of focus. This position will develop comprehensive and unit-specific marketing and communication plans; lead varying unit-related branding efforts; offer counsel to faculty and staff on public relations and marketing projects; measure and provide reports on PR and marketing campaign; support the communications efforts of enrollment management; develop and deploy marketing assets on a project-basis; foster a close working relationship with deans, faculty and leadership to identify opportunities to tell the UNCP story; and work collaboratively with members of the UCM team to achieve strategic goals.

Management Preference

• Strong communication and analytical skills
• Demonstrated ability to plan, develop and manage multi-channel marketing campaigns
• Commitment to quality with a high level of accuracy and dependability
• Flexibility to work in a fast-paced, dynamic environment while simultaneously handling multiple priorities
• High degree of initiative and ability to identify and pursue stories and opportunities that help further the UNCP narrative and brand
• Ability to work collaboratively with internal and/or external constituents
• Familiarity with relevant software, programs, platforms, and ability to design and disseminate a variety of print and electronic marketing and communications (ex. social media platforms, Adobe Creative Suite and Drupal CMS)

Lic or Certification required by statute or regulation

N/A

Job Opening Date

02/13/2023

Job Closing Date

03/06/2023

Posting Category

Professional

Posting Number

SPA00505

Special Instructions to Applicants

This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable) and credit history check (if applicable). In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. New employees are paid only by direct deposit to the financial institution of their choice. Candidates claiming Veterans Preference must attach a copy of their DD-214 as a part of the online application process.

UNC Pembroke is an Equal Opportunity Employer. The University prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibits discrimination against all individuals based on their age, race, color, genetic information, religion, sex, sexual orientation, gender identity or expression and national origin. UNC Pembroke is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.