Job description
Reporting to the Director of Marketing, you will lead the Communications efforts for the region, with the goal of increasing awareness of and affinity for the Red Bull brand and its local events, athletes and media projects. You will develop the annual regional Communications plan, ensuring all communications are accomplished on-budget and achieve their planned engagement targets.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Related to this job
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
NashvilleTennessee, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
COMMUNICATIONS PLANNING
You will lead a team responsible for the development and distribution of strategic PR communications and campaigns that influence and engage regional and national audiences
Provide business planning inputs to support development of Regional Communications plans with your Regional leaders and the Santa Monica Communications team
Ensure Regional Communications plans use the most efficient tactics to promote media coverage and reach new consumers and influencers
Pitch for and lead the implementation of field Productions and all communications surrounding local Marketing activities
Work with the other members of the region Marketing team and Santa Monica departments to build comprehensive campaigns and implement them
Design 'breakthrough' buzzworthy PR moments and activations to enhance Red Bull's message, bringing new perspectives and vision that tap into the brand's roots
CAMPAIGN EXECUTION
Establish goals, messages, and tactics for each local communications initiative and identify the appropriate tools and amplification channels for each campaign
Manage dedicated communications budget to reflect priorities and achieve expected outcomes
Be the Media House liaison for the region, identifying local stories and media opportunities
Manage a comprehensive region calendar of Red Bull national and regional programs
Measure campaign outcomes using analytical tools and report results to the business
Create scalable communications templates, which the field marketing teams can use for the planning, execution, optimization and reporting of local or endemic programs.
Be constantly aware of new communications trends, products and technologies
Related to this job
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 5+ years of communications experience marketing high profile brands or agency account management
- Experience working with teams across departments to accomplish successful campaigns
- Experience planning, prioritizing, presenting, and project managing
- Immersed in the market and in touch with digital and culture trends
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 0-10%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
NashvilleTennessee, United States
United StatesRed Bull North America
JOIN THE TEAM
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