Dentsu Creative is a global lifestyle marketing agency that humanizes brands and connects them to people through their shared passions and lifestyles via sport and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/b2b engagement, and sponsorship marketing. Dentsu's mission is to engineer value by creating deeper human connections, and top clients include IBM, Diageo, Nike, FedEx, P&G and AT&T.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

You will:

• Oversee event planning and activation within designated marketing region, ensuring all activation deliverables are met
• Source event opportunities that align with brand goals - you will be responsible for negotiating the best sponsorship price and deal points for our client, and will need to be able to source opportunities for us to participate in
• Activate events according to brand guidelines and ensure execution is consistent with brand standards
• Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery)
• Lead on-site production and provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)
• Manage local storage and inventory of event assets, POS and general event supplies
• Work with all vendors, including insurance carriers
• Procure permits, civic documents, and all other permits / paperwork required for events
• Responsible for post event recaps, feedback, goal event data recaps and insights on all events
• Partner with event organizers and negotiate event sponsorships that maximize brand impact and value
• Oversee client and partner communication, challenges, and solutions
• Manage pre / during / post event communications, ensuring any issues or changes that might affect events are escalated or approved through proper channels and documented
• Manage event budget creation, implementation, expense tracking and management, and reporting
• Help manage the PO system and project budget tracking
• Provide budgetary input to the Regional Director on event cost expenditures per event
• Oversee team of regional Associate Producers
• Hire and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists)
• Ensure activation is planned for and performed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes
• Evaluate local market sponsorship opportunities and local event alignments against brand goals
• Meet with Regional Director and Associate Producers to ensure and enforce activation scopes are achieved
• Ensure that part-time event staff are understanding of activation goals and local compliance

• Mandatory 5+ years of experience producing experiential / event production projects within a marketing or communications environment in the spirits/beer/wine industry
• Experience tying our strategy and sponsorship to experiential events
• Experience in at least one additional specialized area such as: stage production, lighting technology and design, transportation, set fabrication or décor styling
• Organizational and coordinating abilities
• Managed numerous events and timelines simultaneously
• Anticipated obstacles and created solutions
• Daily Use/Knowledge of: Microsoft Word/Excel/PowerPoint, Keynote
• General understanding of Sketchup or AutoCAD desirable
• Flexible to accommodate work travel statewide and are already familiar with the market in which you're applying

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

We are united by four signature strengths:

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides. We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.

Radical Collaboration - Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.