Job description
Thank you for your interest in joining our team! Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The Opportunity
Under the direction of the Streaming Marketing Director, the Senior Manager, Retention Marketing is responsible for email marketing strategy; including planning, coordination, forecasting & communication of all components of the email program – calendar, triggered and transactional. This includes strategizing the calendar, managing, and allocating the workload among multiple direct reports, monitoring weekly sales projections and results, coordinating & speaking to the decision-making of email plans/strategies to multiple levels. Also, the Retention Marketing Manager will work with the Campaign Management team to ensure our customer segmentation strategy aligns with our email marketing strategy to provide the best customer experience.
You will help manage the email marketing program end-to-end, from concept to deployment to performance analysis. You will also manage direct reports and indirectly managing partners in other departments like eCommerce, creative and merchandising to ensure launch dates are met and review / analysis of the program is done to ensure we're evolving and optimizing in pursuit of our goals.
Who We Are
As Qurate Retail Group's newest business unit, vCommerce Ventures is designed to accelerate our innovation in livestream commerce and establish our leadership in this space while also supporting the continued expansion of QVC's and HSN's linear video commerce ("vCommerce") experiences to new audiences. vCommerce includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. vCommerce Ventures brings together livestream commerce teams and initiatives from across QVC and HSN into a separate, global business unit, with dedicated marketing, business development, content development and production, programming, planning, and merchandising resources. Mary Campbell, President, vCommerce Ventures, shares: "We're experimenting with new approaches to vCommerce. This is an exciting time to be part of Qurate Retail Group."
Your Impact
- Partner with the Direct Streaming Marketing to develop the execution of the email and push marketing calendars using programming, category, customer, and promotional inputs to build campaigns that promote customer engagement and spend
- Educate and deliver strategy and direction for monthly campaigns to implementing team
- Create unique offer/story strategy to take advantage of trends and campaign opportunities
- Educate internal partners & leaders, at all levels, on the fundamentals of the Email Marketing strategy along with 'why' or' why not' a request can be completed
- Lead monthly strategy meetings with important partners like QVC & HSN eCommerce, merchandising, creative, social and customer service to maximize our campaigns and ensure we are supporting the business
- Lead the onboarding of an ESP - maximize opportunities and work with IT partners to enhance program capabilities
- Use customer behavior data, historic performance data and other analytics to improve strategic plans
- Partner with Campaign Management team to review segmentation strategy each week and make changes to the calendar based on discussions
- Seek new opportunities and testing to further use Email and support corporate plans
- Monitor KPIs to hit sales targets and look for optimizations to make progress; this includes sessions, sales, open rate, CTR, RPE, opt-ins and opt-outs and deliverability metrics
- Manage monthly email/ push campaign project management and execution
- Delegate appropriate levels of decision-making, responsibility, and independence when assigning and reviewing work
What You Bring
- 4+ years' experience in an email or merchandising/planning/selling strategies environment, or equivalent combination of training and experience required
- Bachelor's Degree in Marketing, Merchandising or related field
- Experience communicating decisions across all levels
- Experience managing large-scale projects across multiple lines of the business
- Must be creative and have analytical experience
- Must exhibit customer focus, good time management skills, a professional demeanor and positive attitude
- Problem solving and time management skills
- Proficiency in Microsoft Office Suite
For New York City based roles only: The annual gross base salary range for this position is $126,000 - $203,280. Salary ranges are general guideline only, and actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, experience and geographic location as well as business and market conditions. At Qurate Retail Group, salary is just one component of a comprehensive Total Rewards package that might include an annual bonus, long term incentives, a robust benefits package (inclusive of health & welfare), 401K match, tuition reimbursement and company discounts — plus an amazing culture!
#LI-NM1
#LI-Hybrid
Join us as we enrich life’s everyday moments – including yours. Apply today!
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate
flexible working options, our Qurated community
, where intentional connections matter and a company committed to diversity, equity and inclusion, you’ll be amazed at what’s available for our team members! We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers!
For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at
workwithus@qurateretail.com
for assistance.
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