Job description

SENIOR PAID SEARCH STRATEGIST

Austin Williams is looking for a Senior Paid Search Strategist to manage moderate to large scale paid search accounts by leveraging tools and measurement platforms such as Google Ads, Google Analytics, and Microsoft Advertising.

Responsibilities

► Master all basic paid search concepts.

► Demonstrate a complete understanding of bid management systems/practices.

► Maintain and optimize keywords, ads, and budget pacing in an effort to generate conversions at efficient costs.

► Develop and implement search test strategies (inclusive of, but not limited to: bidding strategies, copy, keyword match types, campaign structures, etc.) in an effort to maximize program effectiveness.

► Provide copy and headline suggestions working with cross-functional teams to implement and test.

► Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives.

► Analyze campaign results to draw insightful conclusions from the data and make actionable recommendations for future efforts.

► Generate KPI reporting for all major metrics on both a routine and as-needed basis.

Desired Skills and Experience

► 4-year college degree or equivalent experience.

► Minimum 3 years of paid search experience.

► Thorough understanding of paid search best practices.

► Expertise in Google Ads.

► Competency with keyword research tools including Google Ads Keyword Planner.

► Comprehensive awareness of paid search industry and familiarity with digital marketing as a whole.

► Advanced computer skills (Word, Excel, PowerPoint).

► Strong organizational skills.

► Adaptable to change and ability to multitask.

► Ability to work autonomously and demonstrate self-starter qualities.

► Be a team player.

► Willingness to think outside the box and push the limits of traditional campaign structures.

Job Type: Full-time

Pay: $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Hauppauge, NY 11788: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Paid Search: 3 years (Required)

Work Location: One location

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