It’s an exciting time at Insa as we begin to grow into more states on the East Coast. We’re looking for a Social Media Manager who is ready to take on a position that will grow quickly with the company and be on the front lines of the action. This person is experienced in managing a wide range of social media accounts across different platforms and enjoys writing content that is enjoyed by an active online community.

If you’re a person who is detailed oriented and can plan out a full content calendar while also staying in the moment and acting on the next big trend, then keep reading.

Essential Functions:

• Plans, manages, and executes company social media strategy across multiple accounts and platforms. This includes creating and managing a content calendar as well as facilitating the creation of content.
• Grows social media presence across all social media channels
• Oversees sweepstakes creation and management
• Handles social media swag and consumer appreciation programs
• Continuously monitors social media for engagement opportunities and appropriately engages with customers and other key opinion leaders
• Monitors and responds to consumers questions and works directly with our customer service team
• Works with other partners in the industry on collaboration opportunities
• Works with design team to create planned content
• Handles regular reporting and analytics, identifies insights to act on as well as competitor analysis
• Also manages the TV screen displays in retail locations
• Based our of MA but travel as needed to visit Insa locations in MA, PA, FL and OH

Qualifications:

• Associate degree required, Bachelor’s degree in communications or a related field preferred
• Experience managing all facets of social media brand channels required – Instagram, Twitter, Facebook, YouTube, LinkedIn and more.
• Experience using Hootsuite
• 3+ years of experience developing and executing social media strategies for large or medium-sized companies preferred
• Must possess excellent writing skills with attention given to spelling, grammar, and syntax
• Ability to work proactively and independently, to seek and incorporate constructive feedback, and to manage and complete multiple tasks on deadline
• Experience creating relationships with micro-influencers highly valued
• Experience with Adobe Photoshop preferred
• Must be willing to have a flexible work schedule, including providing social media coverage on nights and weekends
• Proficiency with Microsoft Office Suite required
• Experience with supporting and coordinating the creation content for web, email or social media channels required
• Solid presentation skills – must be comfortable speaking to stakeholder groups and delivering results
• Self-starter with the ability to work collaboratively with others and under limited supervision
• Ability to switch focus and perform challenging tasks for different marketing practices quickly and comfortably
• Strong analytical skills and enthusiasm for working with data to produce meaningful reports for internal and external stakeholders

• Must be at least 21 years of age
• Must have a reliable transportation
• Must be able to travel when required to different company locations in Massachusetts and Florida
• Must be able to pass a background check in accordance with state regulations

Competencies:

• Attention to Detail
• Communication
• Creativity and Innovation
• Organization
• Problem Solving
• Project Management
• Research
• Strategic Thinking

Physical Requirements:

• Frequent sitting, standing, and walking
• Kneeling, stooping, and bending at the waist occasionally
• Close visual acuity needed to read and write documents on a computer screen
• Manual dexterity needed to type on a computer