At the heart of Simplify Compliance is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.

We are seeking a dynamic and data-driven senior marketing coordinator to join our training and leadership team. In this role, you’ll serve as the senior marketing coordinator for TrainingToday, an online employee training content and learning management system (LMS) provider. The ideal candidate will enjoy campaign development and execution, creating marketing content, and facilitating cross-team collaboration.

Job Summary:

The Senior Marketing Coordinator is responsible for ensuring cross-platform campaigns are executed efficiently and effectively, aligned with audience needs, market trends and in accordance with the goals and priorities of all lines of business across the organization. This position is integral to the content/lead generation strategy for Simplify Compliance.

Primary Duties and Responsibilities:

• Convert strategy and marketing goals into compelling copy and promotional material by developing concise and engaging content for a variety of marketing campaigns
• Manage, organize, and facilitate execution of marketing campaigns including: Email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)
• Coordinate marketing of external tradeshows
• Partner cross-functionally to develop content and ensure smooth product development/rollout and audience growth
• Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
• Partner with marketing operations to manage list maintenance and improve the efficacy of targeted marketing for tracking online/offline conversion rates, prospect lists, opt out rates, etc.
• Track sales revenue to ensure budgetary goals are met

Additional Responsibilities:

• Additional duties as assigned

Critical Competencies:

• Ownership and Execution - Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, seizes more opportunities than others
• Innovative Thinking - Consistently demonstrates a passion for innovative thinking and idea generation, successfully obtains buy-in from relevant stakeholders, able to navigate the creative process, can project how potential ideas may play out in the marketplace
• Enthusiasm & Passion - Communicates a compelling and inspired vision of core purpose, focused on the future (not the past), inspires others to take the journey, sparks passion and creativity among those around them

The Individual:

• Highly organized with ability to multi task in a fast-paced environment
• Ability to work collaboratively with other internal stakeholders and high-powered clients
• Strong presentation, writing, and communication skills
• Experience in B2B and/or product marketing preferred
• Experience with Marketing Automation tools and processes a plus, specifically IBM Marketing Cloud
• Working knowledge of HTML a plus
• Basic knowledge of Wordpress a plus
• Proficient in Outlook, Excel, Word and PowerPoint

Qualifications:

• Bachelor’s Degree
• 3-5 years of marketing experience

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.

Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.

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