Job description

Company Description

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

The Associate Media Director, Integrated Media (Mobile) role is a leadership role as well as a managerial one. The Associate Media Director sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Media Director is to be an expert on the clients’ business and a leader on the day to day client business and within the agency. The Associate Media Director is responsible for demonstrating a strong working knowledge of the media space and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Media Director sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.

Media Planning and Execution:

•  Accountable for media plan output timeliness, accuracy, and overall   excellence

•  Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution

• Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models

• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas, with a keen eye for minority owned and operated media publishers

• May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

Client & Internal Relationships:

• Build & maintain trusting, collaborative relationships with clients at appropriate levels

• Manage expectations of clients and deliverables

• Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

• Identify opportunities to offer other agency service line offerings to existing clients

• Grow business opportunities within current clients, where appropriate

• Participate and present in New Business efforts and presentations, where appropriate

• Capable of effectively managing up and down the reporting structure

• Comfortable managing and working with large and complex teams – directly and indirectly with junior talent as well as cross-discipline

Strategic Thinking & Leadership: 

• Deep expertise interpreting consumer data and insights and applying them to create unique, audience-first communications and connections plans

• Provide and/or guide strategic input for all plans internally and externally

• Provide and discuss industry information on media, markets and related dynamics

• Demonstrate problem solving and intervention when necessary

• Understand and analyze the root causes of problems and develop ways to rectify

• Guide and assist staff to arrive at potential solutions to problems/issues

• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

• Train, motivate and develop a media planning group

• Construct and deliver accurate, honest and timely performance management documents

Communication Skills:

• Establishes and maintains communications process with clients, digital and offline media teams, etc. for each piece of business within the team

• Directs the development of client presentations and other important communication, communication that is clear, compelling and persuasive

• Lead client presentations

• Communicate key information about our company

• Adapts communication style to relevant audience

• Links communication to audience’s concerns and perspectives

• Moves audience to desired action through clear and persuasive delivery of information

Qualifications

• Bachelor’s Degree

• 5+ years of integrated media planning experience,

• Experience in mobile/wireless/telecom category and local media planning

• In depth client service experience

• Experience in developing & executing tactical campaigns (several, fast turn retail) for both traditional & digital channels

• Understanding of key research sources

• Proven leadership ability – experience managing a team of planners & supervisors

• Knowledge of current trends and innovations in media and culture

• High-level proficiency in PowerPoint, Excel, Word and Outlook

• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy

• Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX

• Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

The anticipated salary range for this position is $68-$106k. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruitingatdentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Job Type: Full-time

Pay: $90,500.65 - $106,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• communications/media planning: 5 years (Required)
• Large media agency: 3 years (Required)
• mobile/wireless media planning: 1 year (Required)

Work Location: Remote

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