As the Brand Marketing Specialist your primary responsibility is to support brand marketing with a focus on brand partnerships, PR, social media, and activations. Reporting to the Brand Marketing Manager, the Brand Marketing Specialist assists in the development and implementation of marketing strategies. The successful candidate will be responsible for coordinating various marketing campaigns, events, and initiatives to drive brand awareness.

How will you play an integral role?

• Manage all elements of the REPREVE® Mobile Tour to ensure annual investment is optimized.
• Evaluate mobile tour stop requests for and makes recommendations to the Brand Marketing Manager.
• Provide post-event summaries for all mobile tour activations with a focus on key learnings, next steps and ROI.
• Manage customer email outreach via ActiveCampaign platform.
• Support PR and social media strategy as needed.
• Proactively monitor brands using REPREVE® and identify opportunities for future partnerships.
• Own social community management including interactions and engagement with a focus on community growth.
• Manage Branding and REPREVE® e-mail inboxes.
• Maintain list of in market goods with REPREVE® cobranding.
• Works closely with the Brand Marketing Manager to support brand partnerships and activations.

What is essential for success?

• Collaboration - Effective team player with high energy level, strong listener, and relationship builder
• Results-driven - Self-starter with a high level of initiative, self-motivation, and ability to juggle multiple projects
• Detail Oriented - Strong organization, detail-oriented, and accuracy
• Analytical Thinker - Analytical, with creative problem-solving skills

Are you qualified for the position?

• Education:
  • Bachelor's degree required with preferred major in Business, Marketing or Textiles
• Experience:
  • 2+ years of brand marketing experience preferred
• Skills/Competencies:
  • Excellent written and verbal communication and presentation skills
  • Highly organized with a keen ability to manage competing priorities
  • Sound judgment, and decision-making skills
  • Merchandising
  • Proficient in Microsoft Office
• Location and Travel:
  • Ability to travel up to 30% is required

Have we mentioned our impressive benefits?

• Flexible work options
• Competitive salary
• Comprehensive benefits
• Employee stock purchase program
• Free on-site health clinics
• Tuition reimbursement
• 401(k) with generous match
• And more!

Partner with Unifi Manufacturing and be a part of our extraordinary team!

The innovation that drives our company makes a difference in the world. That’s why we look for self-starters who believe they can make a difference for our company. We look for amazing skills, diverse perspectives, an inventive spirit and a never-say-die attitude. Whether our people make their impact on the front lines with customers, in the manufacturing plant, in distribution, product development, marketing or business management, we’re all here to help our partners win in the marketplace. That’s how we succeed.

Unifi Manufacturing, Inc. participates in E-Verify. E-Verify® is a registered trademark of the U.S. Department of Homeland Security.

EOE. Drug-Free Workplace. A background check will be conducted for this position.