Job description

MSC Cruises is expanding its eCommerce and Marketing team to include hiring an eCommerce Web Analyst. This role is responsible for analyzing website data, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve website performance. They will be effective at translating insights from the data to create easily understood narratives for business stakeholders. The E-Commerce Analyst will also be responsible for proactively monitoring and reporting on KPIs, as well as identifying usability improvement opportunities. This role will work closely with our CRM department to gain more advanced insights as needed. The E-Commerce Analyst’s day-to-day responsibilities will require the individual to have working knowledge of Google Analytics (specifically GA4), utm\/media tracking, Google Data Studio, heat mapping, Journey tracking tools, Google Tag Manager, and web content management systems (CMS).

MSC continues to offer its employees flexibility and operates a hybrid model whereby employees work 2-3 days \/ week in Miami or Fort Lauderdale office

Bachelor’s degree required (focus on Business Intelligence or Data Science a plus).

1-3 years of experience in a data analytics role.

Working day-to-day with Google Analytics (GA4 preferred), Google Data Studio, Google Tag Manager, PowerBI, and heat mapping tools among others.

Working knowledge of business intelligence platforms.

Strong analytical skills.

Experience working with third-party agencies.

Exceptional written, oral, and presentation communication abilities.

Responsible for the core business’s eCommerce data and analytics insights.

Create a sustainable utm\/media tracking process to assess media and campaign performance as it relates to customer behavior on the web, and the opportunities to improve efficiencies.

Develop and deliver reports from web platforms and queries from databases that summarize insights for review by management to summarize web performance including, conversion, lead generation, cross channel interaction, and help drive marketing and business unit decisions.

Partner with the Director of eCommerce to create, maintain and optimize reporting and dashboards for E-Commerce performance KPIs.

Facilitate meetings to communicate data analysis findings to team members.

Work with CRM team to leverage business intelligence platform and visualize data to inform key Marketing stakeholders, experience with Data Studio and PowerBI a plus.

Familiar with Google Tag Manager to identify events and success measures to correctly track the business, as well as maintain the utm\/tracking structure to accurately measure media source performance.

Collaborate with IT colleagues to manage advanced analytics requests tied to web properties.

Monitor compliance standards on all websites and related web properties with all laws and regulations.VISA REQUIREMENTS (if any)

US passport or green card

MSC is an everify employer Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

Job Type: Full-time

Pay: From $110,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Fort Lauderdale, FL 33309

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