Global Marketing Director, Chronic Kidney Disease/Heart Failure
Job description
AstraZeneca’s Biopharmaceuticals Business Unit (BBU) creates and implements meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.
As Global Marketing Director, Chronic Kidney Disease/Heart Failure, role based in Gaithersburg, MD or Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This role sits within our broader Biopharmaceutical Business Unit, which helps bridge science and commercial, integrating corporate, portfolio, therapy areas and product strategies, providing strategic direction from early-stage research through to commercialization.
Our product is a potassium lowering agent that has the potential to redefine hyperkalaemia management for millions of patients worldwide and become a class leading drug. We are at an exciting time with this product, with most major markets now launched (EU4, US, Japan), we must drive early launch success, unlock new patient opportunities to grow the potassium binder market, accelerate additional launches around the world and ensure we have a clear life cycle management plan in place to fulfill our ambition and vision.
As Global Marketing Director, you will play a pivotal role working on a best-in-class treatment for patient who suffer from hyperkalaemia. You will be accountable to evolve the commercial strategy, implement the operational plan and provide launch preparation and ‘grow the potassium binder market’ support to key countries. The successful candidate must be a strong matrix leader and global commercial leader, with specific responsibility for shaping and implementing brand strategy. Clear thinking with the ability to lead and demonstrate passion for the brand is required.
Main Duties and Responsibilities:
Based upon insights and input from key focus markets, drive an integrated and comprehensive brand strategy, plan and campaign evolution liaising with Medical, Access, Commercial Excellence and other relevant functions for input building and alignment.
Lead the execution of product strategy and operational plan and roll out, along with continuous evaluation and evolution of the global brand strategy and tactics, making course corrections as needed
Accountable for working with regions and key markets to ensure both launch readiness / commercial excellence and ambition is achieved
Work with external key disease experts and policy collaborators’ relationships in line with brand team objectives - represent the view of the customer and patient in global teams
Accountable for commercial component of strategic options and strategies supporting Investment decisions for future product opportunities
Create innovative market development and product programmes in collaboration with broader CVRM Initiatives
Develop digital capabilities and new digital collaborations / tools to support HK management and market growth
Self-starter, able to work independently. High personal drive to find new solutions and challenge the broader organisation to deliver
Comply with AZ policies, standards and procedures in every interaction
Minimum Qualifications:
Education
Bachelor’s degree or equivalent
Knowledge
Strong expertise in market analysis, deep market research insights mining, forecast analysis and business case development with scenario planning
Thorough understanding of the development process and necessary commercial touch points
Understanding of general business and core marketing principles and application to future healthcare market challenges
Sufficient understanding of technical risks & implications for the commercial aspects to future brands
Deep knowledge on market shaping solutions using innovative & disruptive models
Experience
10+ years of Pharmaceutical or Healthcare experience
5+ years of Pharmaceutical commercial experience
Extensive specialty commercial & marketing experience (ideally Renal or Heart Failure) both in pre and post launch (within or outside AZ)
Consistent track record of strong strategic thinking, judgement and influencing skills, with a strong commercial focus
Strong leadership attributes to set direction, generate commitment, balance short and long-term needs, constructively resolve issues
Evidence of developing compelling business cases
Working with R&D, medical affairs, Pricing / Market access as a commercial lead in CFTs
Working with external customers including patients, prescribers, payers, providers and partners
Preferred Qualifications
Education
MBA preferred
Knowledge
Specialty medicines with complex ecosystems (patients, healthcare providers, systems, payer)
Experience
Global/international experience
Relevant TA experience
Inline Brand Marketing Company experience (or external equivalent)
Market development and expansion work (Pre-launch and/or Post-launch)
Exposure to and track record of effective management of decision-making bodies
Why AstraZeneca?
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.
So, what’s next!
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
Where can I find out more?
Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Facebook https://www.facebook.com/AstraZeneca/
Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca/?hl=en
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