Paid Media Specialist (Facebook Ads) - Remote
Full Time
Calabasas, CA 91302
Posted
Job description
The Digital Marketing Specialist directly supports the planning, execution, and day-to-day management of paid campaigns across media channels such as Google, Facebook and Microsoft Ads. This role is an integral part of the team and in our commitment towards driving incremental sales, new customer acquisition, and program growth. This individual is an analytical thinker who is proactive, and detail-oriented and possesses the technical expertise to effectively manage large scale PPC/SEM campaigns that deliver on aggressive business goals.
Essential Duties and Responsibilities
Scope
Essential Duties and Responsibilities
- Build and launch campaigns accurately and on time across various paid media channels, including Google, YouTube, Microsoft Ads, and Facebook
- Closely monitor and continuously optimize campaigns in alignment with campaign performance goals
- Prepare detailed reports with key findings and actionable insights for improvement
- Identify expansion and testing opportunities of campaign elements (e.g. creative, bid strategies, audience targeting, placements, etc.)
- Coordinate cross-functionally to compile campaign assets, communicate creative requests, and assemble landing pages
- Support exploration of new ad tech solutions, maintain knowledge of industry best practices and any updates directly impacting our program
- Troubleshoot account issues, recommend solutions, and attend weekly syncs with external vendors/partners
- Additional duties as assigned by manager
Scope
- Staff supervision and development – No
- Decision Making – Provides data for decision support
- Travel – 0%
- Location – Remote
Requirements
Job Qualifications – Education and Experience
General office environment requiring ability to:
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- Bachelor’s degree is required, preferably in business or communications
- 3+ years of hands-on, direct/first-hand experience managing paid campaigns in native ad platforms, including Google Ads, Microsoft Ads, and Facebook Ads Manager
- Basic HTML/CSS knowledge is a plus
- Agency/in-house retail marketing experience or experience measuring offline sales data from digital campaigns is a plus
- Demonstrated experience executing integrated, multi-channel digital marketing campaigns and tactics across
- SEM, email, PPC, social media, etc. Experience with programmatic buys, direct buys or affiliate marketing are all pluses
- Strong attention to detail and time management skills to effectively manage multiple projects and deadlines
- Innate interest in and desire for continuous learning and personal development
- Excellent communication skills (written and verbal) and demonstrated interpersonal skills
- Strong initiative, commitment, and a positive, "whatever-it-takes” attitude is desired
- Proven innovative thinker with ability to work flexible hours
- Possess an ability to successfully work with other team members across departments and multiple levels of authority
- Proficiency using Microsoft Office (Excel, PowerPoint, Outlook, and Word).
General office environment requiring ability to:
- stand, walk, sit for extended periods of time;
- speak and listen to others in person, via digital meeting (such as Zoom), and over the phone;
- use keyboard and read from computer screen and reports;
- lift up to 15 lbs.
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About Harbor Freight Tools
We're a 45 year-old, $6.5 billion national tool retailer with the energy, enthusiasm, and growth potential of a start-up. We have over 1,300 stores in 48 states across the country and are opening several new locations every week. We offer our customers more than 7,000 tools and accessories, from hand tools and generators to air and power tools, from shop equipment to automotive tools. We provide our customers with the right tool for the right job at the right price, always delivering quality and value.
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