Job description

Paid Social Media Manager

Austin Williams is looking for a Paid Social Media Manager with a specialization in paid social media platforms including Facebook, Instagram, TikTok, and LinkedIn. The candidate should have a minimum of 5 years of experience managing paid social media. In this role, the candidate will lead our client’s paid social media campaigns - overseeing campaign strategy, implementation, optimization and performance analysis. This position will manage a social strategist and report to the Director of Digital Strategy.

The candidate must be able to work in our Hauppauge, NY, office.

Responsibilities

Social Media

► Use your deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to own the strategy, configuration, and execution of all social media campaigns to generate leads—primarily in paid channels.

► Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per-client and per-campaign basis.

► Consult with account and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.

► Work with the analytics team to Incorporate advanced targeting and conversion tracking, including first-party data.

► QA all social campaign setup to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch.

► Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.

► Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns.

► Actively participate in proposal efforts and existing client presentations.

► Guide agency on platform updates, usage trends, new opportunities and other relevant news.

Desired Skills and Experience

► 4-year college degree or equivalent experience.

► Extensive knowledge of Facebook Ads is required, preferably with Blueprint certifications.

► Expertise in Google Analytics.

► Advanced computer skills (Word, Excel, PowerPoint).

► Strong organizational and presentation skills.

► Experience leading and training junior staff.

► Adaptable to change and ability to multitask.

► Ability to work autonomously and demonstrate self-starter qualities.

► Be a team player.

Job Type: Full-time

Pay: $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Hauppauge, NY 11788: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Google Analytics: 3 years (Required)
• Facebook Advertising: 3 years (Required)

Work Location: One location

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