Job description

Overview

Austin Williams is looking for a Paid Social Media Strategist with experience on all social platforms, including Facebook, Instagram, TikTok, and LinkedIn. In this role, the candidate will help execute our clients’ paid social media campaigns – assisting with campaign strategy, implementation, optimization and performance analysis. This role reports directly to the Paid Social Media Manager. A minimum of two years’ experience is preferred.

The candidate must be able to work in our Hauppauge, NY office.

Responsibilities

• Leverage your understanding of social media channels like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to help inform strategy for our clients’ campaigns.

• Build, optimize, and maintain budgets of campaigns in the above channels.

• Consult with account and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.

• Work with the Paid Social Media Manager and analytics team to incorporate advanced targeting and conversion tracking, including first-party data.

• Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.

• Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns.

• Stay on top of platform updates, usage trends, new opportunities, and other relevant news.

Qualifications

• 4-year college degree or equivalent.

• Knowledge of Facebook Ads is preferred, preferably with Blueprint certifications.

• Strong computer skills (Word, Excel, PowerPoint).

• Be coachable and prepared to learn.

• Be a team player.

• Strong organizational skills.

• Adaptability to change and ability to multitask.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 2 years (Required)
• Facebook Advertising: 2 years (Required)
• Microsoft Powerpoint: 2 years (Required)
• Microsoft Word: 2 years (Required)
• Microsoft Excel: 2 years (Required)

Work Location: One location

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