Social Media and Public Relations Specialist (Caesars Virginia)
Full Time
Danville, VA
Posted
Job description
ESSENTIAL JOB FUNCTIONS :
- Leads property social media content collection, including producing, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement.
- Generates content that builds meaningful connections between our brands and our guests.
- Collaborates with other departments and key players to produce and execute content.
- Use social media tools such as Spredfast, TrackMaven, and HYP3R.
- Moderates UGC in line with Caesars Entertainment’s expectations and policies.
- Create and execute public relations campaigns that will generate positive coverage for Caesars Virginia
- Coordinate and lead familiarization visits from writers, editors, bloggers and other media professionals
- Respond promptly and professionally to incoming requests for photography, video and general resort information
- Assist the General Manager and other leaders in formulating responses to media inquiries and addressing any emergencies
- Travel to media outlets in target markets, as needed, to pitch story ideas and generate media coverage
- Manage and grow an up-to-date list of travel media professionals, bloggers and other influential contacts
- Manage the organization's official media kit, including both in-print and online
- Maintain regular positive contact with members of the local media, tourism organizations, community leaders and other influential organizations
- Assist the marketing department with copywriting, advertorial content and proofing
- Assist with a variety of internal communication pieces as needed, including writing and editing of company newsletters, memos, and email announcements
- Think quickly and communicate clearly in high-pressure and quick-changing situations
- Other duties as assigned
- Stays up to date with social media best practices, trends, and algorithm changes.
- Executes research related to social media platform updates; identifies key findings and presents recommendations.
- Delivers work on or before deadline.
- Covers events and activations as needed.
- Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.
QUALIFICATIONS :
- Bachelor’s degree in related field and/or equivalent work experience preferred
- Previous casino experience a plus
- Candidate should be self-motivated; detail orientated, and prioritize multiple tasks
- Excellent written skills with the ability to adapt and represent a variety of brand voices
- Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills
- Experience managing online communities and/or platforms for brands
- Adobe Photoshop and Lightroom experience is a plus
PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:
- Must be able to work flexible hours including evenings, weekends, and holidays as needed.
- Must be able to speak, read, write and understand English.
- Must be able to tolerate areas containing secondhand smoke.
- Ability to maintain regular, predictable attendance according to schedule.
- Must be able to maneuver to all areas of the casino, from property to property.
- Must be able to respond calmly and make rational decisions when handling guest and employee conflicts.
- Must be able to work at a fast pace and in stressful situations.
- Must be able to respond to visual and oral cues.
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