At Basic Research, we’re passionate about improving lives through science. We develop and sell some of the most sought-after dietary supplements and skincare products on the market, backed by real science and real results. Our team is small-yet-mighty, with ambitious goals and ideas, and we insist on having some fun along the way!

The Brand Manager will manage the SeroVital brand to win in the marketplace and drive growth in all channels.

Key Responsibilities

INNOVATION STRATEGY

• Lead 3-year innovation strategy and brand calendar for SeroVital supplements, hair products, and skincare by leveraging insights and analytics in support of strategic direction, priorities, and market share objectives
• Utilize sales data, market trends, and consumers insights to develop to develop a product roadmap
• Manage product development pipeline including focus in fast-growing categories and subcategories, hero products, and brand-building channels
• Determine and execute white space opportunities based on findings from consumer insights and social listening
• Prepare Product Development briefs in partnership with PD identifying winning concepts and breakthrough innovation ideas
• Lead execution of product marketing strategy including product architecture, product launch, and go-to-market strategy
• Identify opportunities to reach new market segments and expand market share
• Lead new category launch strategies (positioning, pricing, distribution)
• Monitors competition (pricing changes, promotions, and new products)

GO-TO-MARKET STRATEGY

• Determine the distribution, marketing plan, and budget for launch plan
• Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
• Build strong partnerships with cross-functional teams to develop launch strategies and deliver product launches. Direct and partner for functional alignment and adherence to key project milestones.
• Nurture an environment of trust, accountability, and passion for wellness that encourages learning and rewards different perspectives
• Establish weekly priorities and deliverables
• Determine use of brand ambassadors in marketing, on shelf, at events, and any other out-of-the-box plans that support our retail partners and product sales
• Develop 360 execution strategy with cross functional groups (including marketing, sales, ecommerce, product development, and operations)
• Infuse superior storytelling (hero ingredients, claims…) to new product launches

FINANCIAL ACCOUNTABILITY

• Lead cost of goods management; value analysis; implementation of feasibility approval process
• Lead pricing strategy
• Ensure innovation sufficiency and COGs efficiency to meet overall brand financial objectives, including pricing and SKU management
• Lead promotional planning for all channels

ACCOUNT SUPPORT

• Partner with sales to develop a formal promotional calendar and ordering process for promotional items in support of our marketing calendar

• Develop training programs and incentives for sales associates, regional managers, and call center agents
• Create signage, displays, POS, and other in store merchandising collateral to increase brand awareness and ultimately higher sell through
• Manage ordering trial sizes, GWPs, and samples for in store and online programs to encourage product trial with bounce back for purchase

QUALIFICATIONS

• Undergraduate degree. MBA preferred.
• 5+ years of work experience incl. brand marketing (beauty background preferred)
• Strong strategic thinking and problem-solving skills
• Knowledge of dietary supplements and skincare in specialty, online, spas, and independent beauty stores
• Strong leadership, influence, organizational and project management skills
• Excellent written, verbal, and presentation communication skills
• Exceptional ability to motivate and develop top talent
• Disruptive mindset

EMPLOYEE PERKS

• Make an Impact - We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Work Life Balance - Take the time you need to rest and relax with our flexible PTO policy, and 10 paid holidays.
• Prepare for the Future - 401(k) with a generous company match of 100% of first 3% contribution and 50% match up to 4%, and both Company paid Short Term and Long Term Disability coverage.
• Health Benefits - Medical with Health Savings Account (HSA) company contribution match option, dental, and vision insurance.
• Give Back - Get paid to give your time to the community with our community outreach group.
• Growth & Development Stipend - Whether you’re looking into earning a degree or other job-related certifications and/or trainings, we cover up to $1,800 per year to help improve your craft.
• Flexible Work Models - In-office, work-from-home, or hybrid, depending on position and location.
• Company Culture - Companywide social events and activities.
• Employee Discounts - Employee store open biweekly, with substantial product discounts (skincare & dietary supplements).
• Office Amenities – On-site gym, free soda, coffee and snack stations, lounge and game area.
• Work Satisfaction - Feel good knowing that the products you work with are backed by science and are making a difference in peoples lives.

A LITTLE MORE ABOUT US:

Basic Research is an award-winning, multimillion-dollar company and one of the top distributors in the beauty, anti-aging, weight-loss, sports nutrition, and skincare industries. For three decades we have been distributing some of the best-selling, most sought-after formulations in the world. By bringing real research and science into the industry, we created a skin-care phenomenon with StriVectin-SD™. This "stretch-mark cream turned anti-wrinkle phenomenon" became wildly popular and earned its place as one of the most effective, highly recognized and successful skin-care product lines of all time. As each year passes — and with continual new scientific findings — our product portfolio continues to expand to meet the needs of our customers.

When it comes to our team, we are intentional about hiring the right candidate not only for the position, but for the company as a whole. Every person at BR holds an important piece of our success, and together we make up a unique, passionate, and talented crew. We aim to create an environment where every individual is able to fully contribute and make a difference within our organization, and we work hard to ensure that not only our customers are living happy healthy lives, but our team is as well!

APPLY TODAY! We'd love to meet with you.

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